26 Jun

‘Where will your digital transformation journey take you?’ TARGET@EAGE2018

A Review by Halvard Green, Solutions Manager

The TARGET team attended the 80th EAGE Tradeshow & Conference in Copenhagen last week to talk about our unique approach to enabling business growth in the downturn through partnerships using digital transformation (DX) technology, and to promote some of the work we have done with our partners. As usual, Europe’s largest industry event provided the perfect environment for sharing knowledge and insights across a multi-disciplinary geoscience spectrum.

It was great to reconnect with old and new faces, and to showcase our latest technology for the upstream petrotechnical community on the TARGET stand. Demonstrations of the MEERA Platform were given daily to both regulators and operators alike, with great responses and feedback on our solutions.

It definitely appears to be the case that the industry is taking the importance of effective cloud-based data management more seriously. We were particularly delighted to see that many of the people we spoke to had operational obstacles that could be easily overcome using online solutions that are designed to dismantle the boundaries between multiple siloed databases, and provide an easily accessible golden record of data instead.

Our team was also present at the Digital Transformation Zone, where we gave daily talks to a receptive audience. Our presentation on “Good Data. Good Deals. Anytime. Anywhere” sparked particular interest, highlighting how our solutions can help promote and disseminate data from farm-in opportunities or licensing rounds.

All in all, a great show – see you in London next year!

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