11 Sep

Matthias Hartung Joins TARGET as President, Digital Transformation

Leading expert to inspire change in upstream data delivery

MUSCAT, OMAN11, September 2017 – TARGET announces today the appointment of Matthias Hartung as President of Digital Transformation with effect from 11 September. Matthias, who previously worked for Shell as Vice President Technical Data, is a world-leading expert in upstream oil and gas data management. His appointment reflects TARGET’s commitment to addressing the current call for increased capital efficiencies in upstream operations through digital  transformation, and underlines the strategic growth path for the company.

During his time at Shell, Matthias lead efforts to establish working practices to modernize the delivery of technical data to a global team of users, and to improve the quality of data assets in support of business targets such as reductions in non-productive time, process safety and increases in production. He has also worked extensively with industry bodies to agree and develop data exchange standards, and to promote quality in the data management profession.

‘We are enormously proud to have Matthias join our organization,’ said Ali Al Mujaini, TARGET CEO. ‘He brings with him unparalleled experience in his domain, a total commitment to quality and a proven track record in delivering successful results. Inspiring people and organisations to embark on a process of change is a big challenge in our industry right now. They need a trusted advisor to turn to, and I believe that Matthias will serve our customers extremely well in this capacity.’

Matthias is recognised for his passion for bringing technology to business and developing people. ‘Our industry is poised for change. Since the downturn, many companies know they have to transform their operations to realise the benefits that digital technology can deliver, but most are still spectators,’ he said. ‘Once you recognise the impact that digital strategies can have on operating efficiencies and bottom-line results, regardless of your starting point, this process of change can be incredibly rewarding for everyone involved.’

Matthias’ organisation will focus on enabling digital transformation within companies, both by helping them to identify the strategic outcomes they want to achieve through the process, and by defining holistic digital solutions to meet individual customer requirements.

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